This policy is also fully in conformity with the Global Data Protection Regulation (hereinafter referred to as GDPR) of May 2018.
Privacy and GDPR
Any natural person who provides us with personal data. The GDPR does not cover business data.
- What does ‘processing of data’ mean and who is responsible for the same?
The processing of data refers to every action carried out on and with data. This includes among other things the storage, collection, processing, copying, forwarding and deletion of data.
The person/entity ("data controller") responsible for the processing of data is Master Chips. For specific questions concerning the data and processing of the same, please contact our Data Protection Officer (hereinafter referred to as DPO) on our general telephone number or by mail.
- What data do we process?
Data that visitors leave behind on our website (name, e-mail, telephone). Analytical data that we receive through cookies and the Google Analytics pixel. Data of our customers.
- What do we use this data for?
Master Chips collects personal information that is required to ensure an optimum working of the site. This information may be used by Master Chips for campaigns or reports of a commercial nature. Analytical data obtained on the website is automatically anonymised and Master Chips cannot use the same to personally identify or contact you. We use this information to optimise our website if necessary. Master Chips also collects information in log files. This information is used for internal purposes such as traffic and profile analysis, in order thereby to further improve the services offered by the site.
Master Chips also collects information in log files. This information is used for internal purposes such as traffic and profile analysis, in order thereby to further improve the services offered by the site.
- How do we protect your data?
At Master Chips, all data is on the servers of Mink nv. They are not accessible from outside and are protected by a firewall. We also take a triple backup of these data. These 3 backups are not connected to each other and 2 of the same are not stored within Mink itself. In this manner, our data is always accessible to us, but is still protected.
- What if something goes wrong with the protection of your data?
Under the GDPR, Master Chips is required to notify any problem that occurs with the protection of data of natural persons to all the concerned parties within 72 hours. Thereafter we do everything we can to resolve these problems as quickly as possible and we also make adjustments to our security policy in order to prevent similar problems in the future.
The GDPR does not cover business data. Since loss, damage, or theft of this data can adversely affect the working of Master Chips, we shall also communicate this to our customers whenever relevant.
- Do we sell your data to third parties or do we forward your details to others?
Master Chips undertakes never to disclose your data to third parties without the explicit consent of the concerned party.
- How do you as a customer decide which personal data we may use and how?
In principle, customers of Master Chips. in the capacity of their company, have no control over what we do with their business data. In case of commercial e-mails, the option of unsubscribing is always available. In case of questions, please contact our DPO.
- What are your rights and how can you exercise them?
If you are a natural person, you will have the right at all times to request your personal data, to examine and edit the same, have the same transferred, or to delete them. For further information about this, please contact our DPO via telephone or e-mail.
- How long do we preserve your personal data?
Personal data of natural persons is preserved for a maximum of 5 years. We may continue to maintain customer data, since these are not covered under the GDPR. We may retain information in legal and historical documents as long as Master Chips exists.
- What about our websites, cookies and mobile apps?
Master Chips uses ‘cookies’ (small pieces of information that are written to the hard disk of the user) in order to facilitate the use of the website and to receive anonymous analytical data. We ask you for information in specific cases (for example in the contact form) on our websites. Master Chips. has no mobile apps.
Cookies and what they do for you
Cookies are often treated quite harshly. However, in most cases, they perform a clear task. They are small files of invisible, hidden text that are installed on your device (computer, tablet, smartphone) and serve a specific purpose. On our website, they serve solely to provide you with a better surfing experience.
What our cookies do:
- our website works like it should;
- the speed and security of our website is optimal;
- the user-friendliness of our website increases;
- we can more efficiently direct our marketing to benefit you.
What our cookies do NOT do:
- collect personal or sensitive data without your permission. The data in the cookies is automatically made autonomous and therefore cannot be used to identify or contact you;
- share your data with third parties;
- pay sales commissions.
Our cookies facilitate the functionality of our website and the collection of analytical data (Google Analytics) on how visitors behave on our website.
How can I get rid of these? Or how do I allow them?
You cannot refuse these cookies, unless you leave our website.
The data that we collect via cookies is automatically made anonymous. This means that we cannot use this information to identify or contact you. Therefore, the legislation does not require that we get permission to install these cookies.
Master Chips BVBA
T: +32 (0)56 22 36 73
F: +32 (0)56 22 17 52